OPENING SOON..

A Uniquely Authentic Salem Hotel Experience

A boutique hotel in the historic Bridge Street Neck District, immersed in Salem's local history and culture, minutes from downtown Salem and Beverly, opening soon under new management.

Salem's Storied Bridge Street Neck

The Cove at Salem is being reimagined under Roam Hospitality, with spacious rooms and suites, a two-story clubroom, and an outdoor patio with fire pits, all rooted in Salem's history dating back to the 1630s and just minutes from Salem Common and the Witch Museum.

A PREVIEW

Rooms & Suites

Double Queen

PEOPLE [4] | BED [2 QUEEN]

This double-queen studio room offers a lovely wet bar perfect for making a cocktail before heading out on the town, or staying in. Then, come back to relax in the tub for a long bath.

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Double Queen Suite

PEOPLE [6] | BED [2 QUEEN, 1 SOFA BED]

With navy and gold features, this apartment-style room features two queen beds and a living room with a queen pull-out couch.

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King Accessible

PEOPLE [2] | BED [1 KING]

This King Accessible room offers a lovely wet bar perfect for making a cocktail before heading out on the town. Then, relax and enjoy a cozy evening with a great book or your favorite TV show.

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King Suite

PEOPLE [4] | BED [1 KING, 1 SOFA BED]

With black and white design elements, this apartment-style room features a king bed and a living room with a queen pull-out couch.

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King Suite Accessible

PEOPLE [4] | BED [2 KING, 1 SOFA BED]

This apartment-style room features a king bed and a living room with a queen pull-out couch and roll-in shower.

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Witches Cottage Accessible King

PEOPLE [2] | BED [1 KING]

Oh, look! Our Witches Cottage Accessible King room has everything that you, your sisters, your family, or your group would seek in a Salem getaway.

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Witches Cottage Double Queen Suite

PEOPLE [6] | BED [2 QUEEN, 1 SOFA BED]

Oh, look! Our Witches Cottage Double Queen Suite has everything that you, your sisters, your family, or your group would look for in a Salem getaway.

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Medieval Dungeon King

PEOPLE [2] | BED [1 KING]

Step back to the medieval times where your room is actually a dungeon filled with skeletons, a guillotine, and the king bed has a custom medieval headboard. Now, off to bed or, off with their head?

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Victorian Salem King

PEOPLE [2] | BED [1 KING]

Romanticize yourself in the days of the Salem Victorian era. This king room offers designs of texture, a fireplace, and antiques while you rest in a tufted gold bed.

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Haunted Circus King

PEOPLE [2] | BED [2 KING]

The scariest of all rooms, get ready to join the circus with design elements of ferris wheels, clowns, and inspiration drawn from a notable theme park in Salem.

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Forbidden Forest King

PEOPLE [2] | BED [1 KING]

Step into our haunted wood forest and retreat to a nighttime of mystery, intrigue, and comfort. Sleep in a tree branch floor-to-ceiling bed where the shadows could be lurking by.

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Gothic Macabre King

PEOPLE [2] | BED [1 KING]

Creepy, mysterious, and spooky, the Gothic Macabre King offers a black velvet king bed with stained glass wallpaper, a spacious layout, and a seating area for you and your family.

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Ice Castle Double Queen

PEOPLE [4] | BED [2 QUEEN]

Here, you'll want to let it go...Snuggle up in this ice cave-like double queen room with glowing headboards to make you feel like you have the magic.

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Below Salem Harbor Glow Double Queen

PEOPLE [4] | BED [2 QUEEN]

Under the sea in this double queen room, everything glows! No, really. Experience an enchanted sleep on a shell-like bed adjacent to a giant octopus, lobster traps, lobsters, fish, and more!

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Pirate Queen/Full Suite

PEOPLE [5] | BED [1 QUEEN, 1 DOUBLE, 1 SOFA BED]

Your pirate ship bed bedroom sits over a lagoon with a cave and vines to wrap you. The living room, featuring a queen pullout couch, dining area and ample space, serves as your own captain's quarters.

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King

PEOPLE [2] | BED [1 KING]

Our King room offers all of the essentials: a plush king bed, small seating area, mini fridge, wifi, and microwave, perfect for an accommodating stay in Salem, MA.

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King 1-Bedroom

PEOPLE [2] | BED [1 KING]

Our One-Bedroom King room offers a lovely seating area where you can watch a movie with the family or eat breakfast at the counter before taking on a day of excitement in Salem.

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King 1-Bedroom Accessible

PEOPLE [2] | BED [1 KING]

Our One-Bedroom King room features a cozy seating area where you can relax with the family over a movie or enjoy breakfast at the counter before heading out for a day of adventure in Salem.

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Queen

PEOPLE [2] | BED [1 QUEEN]

Our Queen room offers all of the essentials: a plush queen bed, small seating area, mini fridge, wifi, and microwave, perfect for an accommodating stay in Salem, MA.

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Double Queen with Kitchen

PEOPLE [4] | BED [2 QUEEN]

Our Double Queen with Kitchen room offers comfortable accommodations for families or groups, featuring two queen beds and a convenient kitchen for preparing meals and snacks.

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Double Queen 1-Bedroom

PEOPLE [4] | BED [1 QUEEN]

Eat breakfast at the counter, or watch a movie on the couch in the living room, perfect for the family as it also offers a queen pullout couch, full kitchen, and two queen beds.

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ABOUT THE PROPERTY

About The Cove at Salem

The Cove at Salem underwent a complete renovation inspired by Salem's rich and diverse history, offering spacious rooms and suites alongside a run of wildly immersive themed rooms. A two-story clubroom brings together a workbar, lounge, and game room, while the outdoor patio adds fire pits and grills for guests to gather. The property is now being refreshed and relaunched under Roam Hospitality.

  • Large, modern rooms and suites with stylish decor
  • A run of immersive themed rooms inspired by Salem's history
  • Two-story clubroom with lounge, workbar, and game room
  • Outdoor patio with fire pits and grills
  • In-room refrigerators and coffee/tea stations
  • Free high-speed internet and on-site parking

Locally Curated

Discover Salem & the North Shore

The North Shore of Massachusetts is steeped in history, drawing visitors to Salem, Newburyport, and other coastal New England towns. The Cove sits moments from downtown Salem and a short drive from Beverly.

THE WEEKENDER

Friday

Head to Bit Bar Salem for arcade and pinball games, a bite to eat, and a wide beer selection.

Saturday

Walk through the Salem Witch Museum for exhibits and reenactments of the Salem Witch Trials.

Sunday

Pack a picnic and head to Dane Street Beach in Beverly, with a nautical-themed playground for kids.

A FEW LOCAL FAVORITES

1.2 MILES

Fort Pickering Lighthouse

Next to the views of the Atlantic ocean, the Winter Island Lighthouse is the main attraction at Fort Pickering. The beacon was converted to solar power in 1995 and the lighthouse now serves a private navigation aid. The Winter Island Park is open to the public year round.

UNDER A MILE

Salem Witch Museum

Many know Salem for its history of the Salem Witch Trials of 1692. Experience the drama and intrigue of that dark time by walking through exhibits, life-size stage sets, and trial reenactments.

UNDER A MILE

Ugly Mug Diner

Indulge in a mischievous take on the classic American diner, located right next to The Merchant. Order up some eggs, bacon, and biscuits, or take your taste buds for a walk on the wild side with a Mexiluxe (fried egg, hash, poblano & cotija cheese) and a Screaming Nancy (a spicy twist on hot chocolate).

MANAGED BY

Roam Hospitality

Roam Hospitality is a boutique hotel and restaurant & bar management company built for independent, character-driven properties. Roam pairs design and brand strategy with hands-on daily operations, working directly for hotel owners rather than outside investors, so the focus stays on the guest experience, not a quarterly earnings call. The Cove at Rockport is one of the boutique properties joining the Roam portfolio.

Design-Led

Brand, interiors, and guest experience considered together, not bolted on after the fact.

Boutique-Focused

Independent hotels and inns, typically in the 25–75 key range, never a big-box playbook.

Owner-First

Roam answers to property owners and guests, not shareholders or private equity.

Good to Know

  • When will The Cove at Rockport open?

    We're finalizing renovations under Roam Hospitality now. Join the waitlist below and you'll be the first to know our opening date and booking availability.

  • What are the themed rooms like?

    The Cove at Salem is known for a run of immersive themed rooms inspired by Salem's history, details on which rooms return will be shared closer to launch.

  • Where is the hotel located?

    40 Bridge Street, Salem, MA 01970 — moments from downtown Salem and a short drive to Beverly.

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