MEET OUR TEAM
Head of Concepts and F&B
Graham Johnston
Graham Johnston is a hospitality and food & beverage leader with a passion for creating concepts that feel as memorable as the destinations they call home. As Head of Concepts and F&B at Roam Hospitality, Graham leads the development of distinctive restaurant, bar, and culinary experiences designed to become an integral part of each property's identity.
His approach blends creative concept development with thoughtful operations, shaping everything from the guest experience and atmosphere to menus, beverage programs, and day-to-day execution. With deep ties to Florida's hospitality community, Graham brings a local-first perspective to creating spaces that resonate with both travelers and the communities around them.
At Roam, Graham works alongside the design, development, and operations teams to build F&B concepts that stand on their own—not simply as hotel amenities, but as destinations guests and locals want to return to.
OUR CULTURE
Where Creativity Meets Precision
We’re more than a management team — we’re a collective of designers, strategists, operators, and storytellers united by one belief: hospitality should never feel ordinary.
Our culture blends creative freedom with operational discipline. Every idea is encouraged, every detail is obsessed over, and every decision is made with purpose.
From design studios to site visits, we collaborate across disciplines to deliver experiences that feel authentic, intentional, and unmistakably boutique. We celebrate curiosity, push boundaries, and thrive on redefining what’s possible in modern hospitality.