MEET OUR TEAM
Chief Marketing Officer
Emily Uselman
Emily Uselman is the Chief Marketing Officer at The Rise Collective and Roam Hospitality, where she leads brand strategy, demand generation, and digital performance across boutique hotel and hospitality assets. With a background in performance marketing and e-commerce, she specializes in building scalable systems that drive visibility and conversion.
At Roam Hospitality, Uselman focuses on positioning properties as distinct, experience-driven brands. By integrating marketing with operations and guest experience, she helps increase occupancy, improve customer engagement, and drive sustained growth across multiple markets.
OUR CULTURE
Where Creativity Meets Precision
We’re more than a management team — we’re a collective of designers, strategists, operators, and storytellers united by one belief: hospitality should never feel ordinary.
Our culture blends creative freedom with operational discipline. Every idea is encouraged, every detail is obsessed over, and every decision is made with purpose.
From design studios to site visits, we collaborate across disciplines to deliver experiences that feel authentic, intentional, and unmistakably boutique. We celebrate curiosity, push boundaries, and thrive on redefining what’s possible in modern hospitality.